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Stop hiring and pay a lot of money to have someone to make a business plan for you. You can do it in an hour simply reading the book. A business plan is a valuable tool for every business owner, whether you are starting up, have been in business for years, or are ready to grow. Think of your business plan as a sales document. It must convince readers that your venture has the potential to be successful. Your enthusiasm, dedication and confidence in the project should be evident to the reader. Avoid highly technical terms and diagrams that the reader may not be familiar with. You will want to write the plan as if the reader is not familiar with the type of business you are starting. Benefits to having a business plan: -An opportunity to test out a new idea to see if it holds real promise of success -A clear statement of your business mission and vision -A set of values that can help you steer your business through times of trouble -A blueprint you can use to focus your energy and keep your company on track -Benchmarks you can use to track your performance and make midcourse corrections -A clear-eyed analysis of your industry, including opportunities and threats -A portrait of your potential customers and their buying behaviors -A rundown of your major competitors and your strategies for facing them -An honest assessment of your company’s strengths and weaknesses -A roadmap and timetable for achieving your goals and objectives -A description of the products and services you offer -An explanation of your marketing strategies -An analysis of your revenues, costs, and projected profits -A description of your business model, or how you plan to make money and stay in business -An action plan that anticipates potential detours or hurdles you may encounter -A handbook for new employees describing who you are and what your company is all about -A résumé you can use to introduce your business to suppliers, vendors, lenders, and others-